For an organisation, value congruence is about how well the personal and organisational values are aligned. On a personal level, value congruence is about how we want to live our lives and how we actually live our lives.

A prerequisite for strong value congruence is that we have clarity and understanding of both our own personal values and the organisation's values. When there are major differences between our personal values ​​and the organisation's values, this results in attitudes and priorities that negatively affect motivation and results. This leads to dissatisfaction, stress and high staff turnover, resulting in higher direct and indirect costs.

Value congruence can be measured, and the result of such a study also shows where in the organisation initiatives can be taken to increase congruence.

Measurements of the value congruence can, for example, also be used in recruitment. How well do the organisational values ​​and the applicant's personal values ​​match?